Technology by RateShield. Coverage placed by Lakeshore Risk Advisors LLC, an independent Illinois brokerage.
About RateShield

Insurance technology,
built in Chicago.

RateShield was founded by Jack Ray, who grew up in the insurance industry. The mission has not changed since day one: make insurance as accessible and straightforward as it can possibly be. The licensed side of that work is done by Lakeshore Risk Advisors LLC, an independent Illinois brokerage.

A note from Jack

I grew up in the insurance industry, so I have watched people get handed policies they did not understand at prices nobody explained. I built RateShield to do the opposite of that.

RateShield is a system. We are building technology that does the tedious part of insurance for you: the chasing, the re-keying, the waiting on hold. You ask for coverage once, and minutes later a licensed producer is walking you through real numbers.

I wear two hats and I would rather say so plainly. I founded RateShield, which is the technology. I am also a licensed Illinois producer at Lakeshore Risk Advisors, the independent brokerage that actually places the coverage. Every quote you get, every policy you buy, and every renewal you call about is Lakeshore Risk Advisors business.

The advice itself stays human. Wearing that second hat I shop the carriers, I tell you what I would buy in your situation, and I tell you when the right answer is keeping the policy you already have. If anything we say is not clear, make us explain it again. That is the job.

Jack Ray

Founder, RateShield

Licensed Illinois producer at Lakeshore Risk Advisors

How we work

The system does the chasing

We built RateShield so the tedious parts of insurance run themselves. The intake, the data pulls, the re-keying, the waiting on hold. Quotes come back in minutes instead of days.

Licensed work stays with the brokerage

RateShield never quotes, advises, binds, or services a policy. That work belongs to licensed producers at Lakeshore Risk Advisors, and we are careful about the line.

Independent means someone works for you

Lakeshore Risk Advisors is not owned by a carrier and does not push one company's products. Every recommendation comes from what fits your situation.

Honest when it costs us

If your current policy is the better deal, your producer tells you exactly that and leaves it there. A recommendation you can trust next year starts with the truth this year.

The plain facts

No mystery about any of it.

Insurance runs on trust, and trust runs on knowing how the other side of the table gets paid. Here is our side.

What RateShield is

An insurance technology and marketing company in Chicago. We build the intake, the data work, and the routing. We are not an agency, a broker, or a carrier.

Who places your coverage

Lakeshore Risk Advisors LLC, an independent Illinois insurance brokerage. Their licensed producers compare the carriers, write the policy, and service it at renewal and at claim time.

How everyone gets paid

Carriers pay Lakeshore Risk Advisors a commission when you choose a policy. Lakeshore Risk Advisors compensates RateShield for the technology and the marketing. Comparing is free and you never pay either of us directly.

What gets placed

Personal lines across Illinois: auto, home, condo, renters, landlord, and umbrella, plus the bundles that tie them together.

Based in

Chicago, Illinois

See what your rate should be.

Sixty seconds to start. A licensed producer at Lakeshore Risk Advisors does the rest.

Start your quote